Liberty Charge Launches Member Pricing Scheme Amid Rising Energy Prices

March 10, 2022

Public Charge Point Operator (CPO), Liberty Charge, has launched a new membership plan to help shield the most frequent Electric Vehicle (EV) users from the cost-of-living crisis driven by the increase in wholesale energy prices.

From March 22nd, for a £5 monthly fee, members will be able to charge their vehicles from 38p/kWh, whilst the pay-as-you-go (PAYG) rates will increase to 43p/kWh. Members will avoid the £1.50 connection fee, which means that frequent users of the Liberty Charge network will save money.

There is a growing disparity in the cost of EV charging, as at-home charging continues to be charged at the lower VAT rate of 5% in comparison with public charging at 20%. This disparity will continue to affect the 11 million households in the UK that rely on public charging unless the Government acts.

Neil Isaacson, CEO of Liberty Charge, says that if EV adoption is to grow, then charging must be accessible to all: We offer residents convenient and reliable on-street charging, and aim to provide a charging experience as close as possible to that of a home charge point.  

“The energy crisis is presenting enormous challenges for everyone, and we are aware that all drivers are particularly hard hit. We have already absorbed significant increases in the wholesale energy cost that we’ve seen over the last six months, and we now must bring our tariffs in line with our competitors.

“Introducing our new member tariff will provide some savings for those who plug in frequently, and we will continue to look at other tariff structures that we could apply.” 

As well as reducing charging fees through its new pricing structure, Liberty Charge is continuing to lobby the Government in order to reduce VAT rates for public charging. Under the new pricing, with a 20% VAT rate, 7.2p/kWh of Pay-As-You-Go rates goes to HMRC rather than 2.0p/kWh under a 5% VAT rate.

The member pricing offer will be available for drivers across all of Liberty Charges’ network from Tuesday 22nd March. The plan will be based on a rolling monthly model allowing drivers to cancel and re-enrol at any time.


October 14, 2021

Liberty Charge has chosen the public sector and local government event, Solace Summit, to launch as a Charge Point Operator (CPO), committed to tackling the chronic under-supply of easily accessible on-street charging in the UK.
With 40% of the UK’s urban residents having no access to off-street charging on a private driveway, Liberty Charge will provide fully-funded charging facilities on-street to help Councils meet a very clear public need and support their local sustainability and clean air targets.

Working in partnership with local authorities, Liberty Charge takes on the ownership and cost of running and maintaining the EV charging stations, as well as the supporting infrastructure on which they rely.

In collaboration with its delivery partner, Virgin Media O2, it will roll out an initial 500 electric vehicle charging sockets across five UK local authorities by the end of 2021. The initial roll out will include the London boroughs of Croydon, Hammersmith & Fulham and Wandsworth. It will also include West and North Northamptonshire Councils, to help address the significant deficit of on-street charging outside the capital.

Currently, there are approximately 5,700 on-street charge points across the UK, the majority of which are in London, with only 1,000 outside the capital. Liberty Charge will be focused on accelerating this roll out in a bid to help meet one of the Government’s net zero goals of installing more than 120,000 EV charge points by 2025. This will also help accelerate the UK’s transition from fossil fuel powered vehicles to electric vehicles, as the Government works to phase out the sale of combustion powered cars by 2030.

Neil Isaacson, CEO, Liberty Charge, says with the current roll-out rate, the Government’s target is a challenge: “Local authority budgets are already under pressure and they often lack the capital expenditure to undertake such an investment,” he says. “By providing a fully-funded, reliable and convenient on-street solution, we can help local authorities make this national target a reality.”

Neil says there are currently 11 million UK households with no driveway and no way of charging their vehicle off-street: “With our strategy, and the support of our delivery partner, we can plug a huge gap in the market,” he concludes.

The Solace Summit took place between October 11 – 15 as a hybrid event, part virtually and part in-person at the Bonus arena in Hull.


12 April 2021

Liberty Global and Zouk Capital-backed Firm to Install Charging Points across the London Borough of Waltham Forest as National Drive to Net Zero Gathers Pace.

Liberty Charge, the joint venture created by Liberty Global and Zouk Capital to rollout on-street electric vehicle charging points in the UK, has today announced the successful completion of its first UK installation in the London borough of Waltham Forest.

The project will see the joint venture install 20 charging points across 10 sites in the borough. This figure will increase to 50 sites as future locations are determined. The announcement follows a report from Policy Exchange in February 2021 which found that the UK needs to install five times as many EV charging points to meet its climate goals.

Waltham Forest is the first installation in a national programme being rolled out by Liberty Charge. More areas for deployment will be confirmed during the course of this year as Liberty Charge continues discussions with local authorities throughout the UK to maximise on-street electric vehicle charging opportunities for residents.

The joint venture, which was set up last May, leverages Liberty Global UK subsidiary, Virgin Media’s network infrastructure, deployment capabilities and trusted relationships with local authorities. Zouk is the manager of the Charging Infrastructure Investment Fund (CIIF), the dedicated fund established by the UK Government in 2019 and backed by HM Treasury to help develop public charging infrastructure points for electric vehicles throughout the UK.

Neil Isaacson, CEO, Liberty Charge, comments:
“Recent research has highlighted the need to do much more to meet the rising consumer demand for electric vehicles charging if the UK government’s carbon neutral targets are to be met. There are many challenges on the road to net zero and at Liberty Charge we’re doing everything we can to ensure that charging infrastructure is not  a limiting factor. We look forward to partnering with other local authorities to give residents more opportunities to charge their electric vehicles on the street.”

Cllr Clyde Loakes, Deputy Leader, Waltham Forest Council, added:
“Waltham Forest is dedicated to enabling people to convert to EVs to reduce vehicle related emissions and promote more sustainable forms of transport. Working with Liberty Charge, which can tap into Virgin Media’s infrastructure and capabilities, is a logical decision to maximise expertise, minimise disruption and help build a best-in-class on-street charging network.”

The charging points will be operated by EV DOT, a publicly accessible electric vehicle charging network owned and operated by BMM Networks. The charge points provide access to a charging capacity of up to 22 kW and cost EV drivers 30p per kWh to charge.


20 May 2020

Liberty Global Ventures and Zouk Capital today announce a joint venture partnership, Liberty Charge, which will roll out on-street residential electric vehicle charging points in the UK.

Leveraging Virgin Media’s connectivity network, infrastructure deployment capabilities and trusted relationships with local authorities, the 50:50 joint venture – originally set up as a small incubation initiative within Liberty Global Ventures last year – will focus on providing the under-the-pavement power and communications infrastructure necessary for electric vehicle charging in residential areas.

Zouk is the manager of the Charging Infrastructure Investment Fund (CIIF), the dedicated fund established by the UK Government in 2019 and backed by HM Treasury to help develop public charging infrastructure points for electric vehicles throughout the UK.

According to research, more than 40% of urban vehicle owners don’t have access to a driveway they could use to charge an electric vehicle. The venture will provide charge point operators and local authorities with so-called ‘plug and play’ on-street charging facilities in large cities and towns where many residents don’t have access to off-street parking.

The partnership supports Liberty Global’s efforts in this space following on from its Virgin Media Park and Charge (VPACH) project, which aims to deploy 1,200 charging sockets in towns and cities across the country by early 2021. Access to public electric vehicle charging is a key initiative within the UK government’s drive to reduce net carbon emissions to zero by 2050. Providing on-street residential charging is a core component of Zouk’s Charging Infrastructure Investment Fund strategy.

Neil Isaacson, who has been leading Liberty Charge’s market development activities, has been appointed CEO of the venture.

Jason Simpson, Vice President Global Energy and Utilities for Liberty Global, comments:
“This investment from Zouk re-enforces our belief that there is significant value in leveraging Virgin Media’s wide ranging infrastructure and connectivity capabilities into new and fast growing sectors such as eMobility and Energy. Zouk Capital is the perfect partner in this venture thanks to their sector expertise and focus on sustainability. We look forward to working with them to help drive electric vehicle adoption in the UK.”

Massimo Resta, Partner at Zouk Capital, adds:
“CIIF’s central objective is to scale open-access, public EV charging networks for the UK consumer and this is exactly what Liberty Charge will achieve for the thousands of car owners, who do not have access to off street parking. Liberty Global’s infrastructure deployment capabilities and Virgin Media’s extensive connectivity network make it perfectly positioned to rapidly deploy on-street residential charging in UK towns and cities, and we are excited to be partnering with them on this opportunity.”